Branding vs. Marketing

Branding vs. Marketing

The terms Branding and marketing are often used interchangeably. But they are two distinctly different things that serve different purposes.  Branding is the pull Marketing is the push . Your brand is your identity and it says, “This is who we are.” Marketing is...
5 Mistakes Killing Your Digital Marketing

5 Mistakes Killing Your Digital Marketing

The digital marketing industry is an ever-changing, monolithic entity. Making your brand stand out from the rest is the key to survival. The best way to advance your digital marketing strategies is through avoiding critical mistakes. Everyone makes mistakes, some more...
Should universities teach Entrepreneurship ?

Should universities teach Entrepreneurship ?

If you think of educating students about entrepreneurship, it seems quite reasonable yet haven’t been done. Providing students with basic knowledge of business management and how to start and run a business would lead to more students starting their own startups...
Why should you hire a marketing agency

Why should you hire a marketing agency

When it comes to your business, you’d without a blink of an eye choose the very best ways to ensure its success. One of the most successful ways is a good marketing strategy.  Hiring a marketing agency offers you:  Wide range of skills, an agency...