Branding vs. Marketing

Branding vs. Marketing

The terms Branding and marketing are often used interchangeably. But they are two distinctly different things that serve different purposes.  Branding is the pull. Marketing is the push. Your brand is your identity. Branding says, “This is who we are.” Marketing...
5 Mistakes Killing Your Digital Marketing.

5 Mistakes Killing Your Digital Marketing.

The digital marketing industry is an ever-changing, monolithic entity. Making your brand stand out from the rest is the key to survival. The best way to advance your digital marketing strategies is through avoiding critical mistakes. Everyone makes mistakes, some more...
What is Behance ?

What is Behance ?

A leading online platform part of the Adobe family to showcase your creative work and find new ones.  Creators like digital artists, marketing agencies and architects join Behance to showcase their work in the form of profiles made of their projects.  These projects...
Should universities teach Entrepreneurship ?

Should universities teach Entrepreneurship ?

If you think of educating students about entrepreneurship, it seems quite reasonable yet haven’t been done. Providing students with basic knowledge of business management and how to start and run a business would lead to more students starting their own startups...
How does Instagram work its algorithm ?

How does Instagram work its algorithm ?

No one knows how to figure it out, not even who made it!  Because it’s a machine learning what works to optimize user experience.    You see, different interactions have different weights on them. This means after you post the algorithm will analyze the...
Why do famous brands still make ads ?

Why do famous brands still make ads ?

When you first advertise for a product its sole purpose is to make it familiar, this will bring customers in and you have a crowd interested.    But when you make it big enough to have everyone know your name, why bother to spend millions on ads still ?  ...