Copywriting is a vast and challenging discipline that you can spend a lifetime mastering.
By following these tactics, you can bring the impact of skilled copywriters to your Instagram captions.
The result? More persuasive Instagram captions and better marketing performance.
1-Format your Instagram captions for maximum impact
This one is a no-brainer: well-formatted captions are easier to read. Information placed inside bullet points or well-spaced paragraphs is easier to scan and follow.
2-Position your CTAs better
While making your content easier to scan helps, where you place your CTAs within this content also matters.
People pay attention to the beginning or the end of any piece of content. What happens in the middle often gets ignored.
3-Use power words
Amazing. Incredible. Mind-blowing.
Have you ever wondered why so many ads are filled with these big, punchy words?
That’s because such words have the capacity to evoke strong emotions in readers. In copywriting, these are called “power words”. Copywriters will pepper them in throughout their copy to get people to feel a certain way – happy, excited, angry, etc.
You don’t have to oversell by using tons of these words in your Instagram, but it doesn’t hurt to sprinkle them into your captions. Don’t use “great”; use “incredible”. Instead of “very good”, use “extraordinary”. And so on.
4-Ask feeling-focused rhetorical questions
Rhetorical questions have been a staple of persuasive speech for thousands of years. Not only do they break down the monotony of speech, but they also allow you to propose a problem and offer a solution.For an even more persuasive impact, try asking rhetorical questions that focus on how people feel.