From the PI team

Blog

Field notes on marketing, AI agents and growth from the PI team.

AI agentsNov 6, 2026

What can an AI agent actually do for a 5-person team?

What a custom AI agent can take off a five-person team: monitoring, tracking, drafting, research, translation and relay, plus limits and how to start.

PricingNov 6, 2026

How much does a marketing agency cost per month in 2026?

What marketing agencies charge per month in 2026, based on SparkToro's 2025 agency survey: typical retainer bands, project fees and pricing models.

Case studyNov 6, 2026

Inside an AI agent that runs a policy team's day

Case study: a custom AI agent in WhatsApp that logs publications, tracks open items, drafts documents and translates for a Washington, DC policy team.

Case studyNov 6, 2026

How we helped IOM reach 8.8 million people on International Migrants Day

Case study: social media management for IOM's International Migrants Day campaign reached 8.8 million people across Iraq and earned 406,870 interactions.

Case studyNov 6, 2026

Cihan University: 2.4M reach and hundreds of leads from one campaign

Case study: PI's campaign management for Cihan University reached 2.4 million people across Iraq, earned 300K+ engagements and brought hundreds of leads.

PI vsNov 6, 2026

PI vs hiring an in-house marketing manager

Should you hire a marketing manager or work with PI? Compare salary and benefits, time to start, breadth of skills and management load, with US BLS wage data.

PI vsNov 6, 2026

PI vs freelancers

Freelancers or an agency like PI? A fair comparison of cost, coordination, skills, reliability and accountability, and who should choose which.

PI vsNov 6, 2026

PI vs a traditional marketing agency

How PI differs from a traditional marketing agency: a senior team with AI agents, one point of contact and weekly reporting. Who should pick which.

PI vsNov 6, 2026

PI vs AI marketing agent tools

HubSpot agents, Jasper, Zapier Agents and Relevance AI compared with PI, an agency that runs AI agents for you. Verified prices, and who should choose which.

CompareNov 6, 2026

Custom AI agent vs ChatGPT Business for a small team

ChatGPT Business or a custom AI agent? Compare cost, memory, scheduling, integrations and guardrails for a small team, with OpenAI's current plan details.

CompareNov 6, 2026

Meta Advantage+ vs manual campaigns: when each wins

When to let Meta's Advantage+ automate audience, placements and budget, and when manual campaigns give better control. Based on Meta's own documentation.

CompareNov 6, 2026

UGC creators vs influencers: cost, control and results

UGC creators make content for your channels. Influencers post to theirs. Compare cost, control, rights and results, with 2026 pricing data from Collabstr.

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