Branding vs. Marketing

Branding vs. Marketing

The terms Branding and marketing are often used interchangeably. But they are two distinctly different things that serve different purposes.  Branding is the pull Marketing is the push . Your brand is your identity and it says, “This is who we are.” Marketing is...
5 Mistakes Killing Your Digital Marketing

5 Mistakes Killing Your Digital Marketing

The digital marketing industry is an ever-changing, monolithic entity. Making your brand stand out from the rest is the key to survival. The best way to advance your digital marketing strategies is through avoiding critical mistakes. Everyone makes mistakes, some more...